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Bleeding billboards Shock Drivers

Bleeding billboards shock drivers into safer driving.
The local government in Papakura, New Zealand, has taken a hard-hitting and high-tech approach to road safety, by installing a billboard that bleeds when it rains.

The sign features the disturbing image of the face of a young boy. And it gushes with blood when touched by water.


Belle Epoque said...

As graphic and crude as it is, I think this campaign will actually work.

Anonymous said...

This seems a bit contradicting. I mean, you'd think something like this would cause accidents. It's not everyday you see a bleeding billboard. And since it only bleeds in the rain, that just seems like the worst time to be diverting your attention from the road.

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