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Ice Melting Ads

This French ad shows that Pringles Hot & Spicy is so hot that it will melt the roof above your head. If you were living in an Eskimo igloo, of course. But don’t we all?

The creative ad was photographed by F.A. Cesar for ad agency Callegari Berville Grey, Paris.

The creative teams includes art director Giovanni Settesoldi, copywriter Luissandro Del Gobbo.

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