May 2009

This French ad shows that Pringles Hot & Spicy is so hot that it will melt the roof above your head. If you were living in an Eskimo igloo, of course. But don’t we all?

The creative ad was photographed by F.A. Cesar for ad agency Callegari Berville Grey, Paris.

The creative teams includes art director Giovanni Settesoldi, copywriter Luissandro Del Gobbo.

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Pink Rose Optical Illusion

Stare at the '+' in the middle of the first picture for 20 second, then quickly look at the '+' within the picture of a rose...

You should see now a color image of a rose (pink). This illusion is due to what scientists call ‘color afterimage’ effect. An afterimage is a negative ‘ghost’ of a color seen after prolonged stimulation of the eye. The odd thing about color vision is that pink or magenta color is not in the spectrum of colors (see below), meaning it cannot be generated by a single wavelength of light. Our brains interpret the color sensation of magenta/pink as ‘absence’ of green.

-archimedes-lab

Michael Hughes Holding Taxi Photography

This photographs below were taken by Michael Hughes at New York.

Clever Door Hanger Illusion

Do Not Disturb.with a twist.You probably didn't think you would ever want a hotel style Do Not Disturb door-knob hanger in your own home. Well not until you saw this fancy piece word-bending design. The text reads differently each way up!

Similar DoorMat Illusion

Chris Buzelli Creative Paintings

Chris moved to New York City to start his career as an illustrator in 1995. His oil paintings have appeared in many national and international publications including Rolling Stone, Playboy, The Village Voice, New York Times, the Seatle Zoo, LA times, Boston Globe, and US World News & Report.

-chrisbuzelli.com

Get Them off Your Dog - People As Fleas

Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center .

The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.”

Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell

-thecoolhunter

Bunny Cloud Eating the Sun Illusion

This Amazing Cloud photograph was taken by Becky Rose at the South Downs in Sussex, U.K.It looks like Bunny eating the sun (with man pointing).

This is What Happens ,When you Drink and Drive

This clever public service sign about drinking and driving was found in Mumbai.
This is What Happens ,When you Drink and Drive :P , You can see the words in the image waving.

Amazing Chewing Gum Sculptures

Over the last 10 years, italian artist Maurizio Savini has been creating a series of sculptures using thousands of pieces of chewing gum. His works have been exhibited internationally and some of his pieces have sold for over US$55,000. Some of his best artworks below.

Tracheal Tube Illusion

Most people will find the vertical tracheal tube to be longer than the horizontal one. As you might have guessed, they are both exactly the same size.

Tracheal Tube Illusion